Hyundai Seeks Special Edition Vote From Younger Crowd
Another automaker learned their lesson, if you want to appeal to the younger crowd and lure them into your car you want to make a car that you can personalize.
Hyundai is going to offer special edition to their most popular youth-oriented cars to make them standout from the crowd.
Hyundai’s Veloster RE:MIX edition adds a unique body kit, special alloy metal wheels and a killer sound system to a sporty hatchback coupe. The CEO says that there will be at least one RE:MIX edition model a year.
Hyundai’s plan seems a lot like Scion’s plan that they have followed for years, to help them build their brand. It introduced concept cars to show potential customers how they can make a vehicle their own. Then it found ways to make some of them available for sale with its “Release Series” editions.
The RE:MIX Veloster will be priced to appeal to the younger buyers. The base price for the RE:MIX is $19,900, for the one with a manual transmission and $21,150 for the one with the automatic transmission, plus a $775 shipping charge.
If you have bad credit this would be a great car for you to look into for your young adult.